IATA – Crisis Communications and Media Response for Airport and Station Managers

General · Management · Classroom · Certificate: Aviato Academy, IATA

Training information

  • Length of training: 16 hours / 2 days
  • Language: English
  • Certification: Aviato Academy and IATA Certificate
  • A confidential evaluation of individual crisis response skills is available upon request at the end of the course.
  • Previous knowledge required: Participants should have clear understanding of emergency response and airline business
  • Recommended level is Intermediate: The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
  • Price: $ 1,700 (VAT excluded)

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Target Audience

• Airline Station Managers and Country Managers
• Ground Handling Managers and Supervisors
• Airport Authorities

Objectives

Are your local staff and representatives prepared to speak to the media at a time of crisis? Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.

Upon completing this course you will be able to:

• Recognize common media pressure points and the implications these have on a response
• Present information without room for misinterpretation
• Take control during interviews and develop key messages
• Select the right spokesperson in a crisis situation
• Protect your company’s image and brand when handling a crisis situation

Course content

• Emergency Response Planning key factors
• Stakeholder objectives during a crisis
• Informal press briefings
• Social media management and response
• How to say “no” to an interview and during an interview
• Practical guidelines for interaction with the media
• Activities: On-camera interview to practice recorded and ‟live‟ press briefings skills.
Performance evaluation is provided with strengths and areas for improvement.

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  • Price: € 2.057,00

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